from local to national

What Makes a Local U.S. Monster Go National?

Great storytelling and strategic media use can elevate a local U.S. monster to national fame—discover how to make it happen.

Monster Myths in Advertising and Tourism

Discover how legendary monsters and mythic creatures transform advertising and tourism into captivating stories that invite endless exploration.

Urban Legends: How Stories Spread Through “Friend of a Friend” Tales

Gaining insight into how “friend of a friend” stories spread reveals why urban legends persist and evolve, leaving you wondering how many are truly just stories.

The Monster’s Sidekick: The Role of Companions in Lore

Perhaps no element in lore is more pivotal than companions, as they embody qualities that can determine a hero’s fate and unlock deeper storytelling mysteries.

Urban Legends: How Stories Spread Through “Friend of a Friend” Tales

Beware how “friend of a friend” stories fuel urban legends, blurring truth and fiction with emotional and cultural influences—discover why they persist.